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Privacy Policy

Splendid Technology Ltd — Last updated: May 2026

This Privacy Policy explains how Splendid Technology Ltd collects, uses, and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Splendid Technology Ltd is a technology company registered in England and Wales, based in Leicester, UK. We deliver CRM, AI automation, workflow automation, and business systems solutions for growing SMEs.

For the purposes of UK data protection law, Splendid Technology Ltd is the data controller responsible for your personal data.

Contact: info@splendidtechnology.co.uk | +44 7723 144910

2. What Personal Data We Collect

We may collect the following categories of personal data:

  • Contact details: name, email address, phone number, and company name (when you contact us or submit an enquiry)
  • Communication data: the content of messages, emails, or enquiries you send us
  • Technical data: IP address, browser type, device type, pages visited, and time spent on pages (collected via cookies and analytics tools)
  • Business data: details about your organisation, equipment, or operational requirements shared during a consultation or pilot engagement

3. How We Collect Your Data

We collect personal data through the following means:

  • Contact and enquiry forms on our website
  • Direct email or telephone communication
  • On-site visits, pilot programmes, or consultations
  • Cookies and analytics tools when you browse our website (see our Cookie Policy)

4. Why We Use Your Data (Lawful Basis)

We process your personal data under the following lawful bases as defined by UK GDPR:

  • Legitimate interests — to respond to enquiries, provide information about our services, and improve our website
  • Contractual necessity — to fulfil obligations under a contract or pilot agreement with you or your organisation
  • Legal obligation — to comply with applicable laws and regulations
  • Consent — where you have explicitly opted in (e.g. marketing communications), which you may withdraw at any time

5. How We Use Your Data

We use your personal data to:

  • Respond to your enquiries and provide requested information
  • Arrange and deliver site visits, pilots, or consultations
  • Manage our contractual relationships
  • Send relevant updates about our services (where consent has been given)
  • Improve our website and understand how visitors use it
  • Comply with legal and regulatory obligations

6. CRM, AI and Workflow Automation Activities

As part of our CRM, AI automation, and business systems services, we may collect and process platform activity data during pilot engagements and live deployments. This section explains how that data is handled.

  • CRM activity data: lead updates, follow-up actions, and customer workflow records processed in agreed systems
  • Workflow automation analytics: processed data used to generate execution status, task routing, and performance recommendations
  • Cloud dashboard data: aggregated business metrics transmitted to secure cloud platforms for analysis and reporting
  • Pilot engagement data: data collected during agreed trial periods, retained only for the duration of the pilot unless extended by mutual agreement
  • Team contact data: names and contact details of personnel involved in implementation and review of business systems

Workflow insights and automation recommendations are intended to support business decision-making and should not replace your organisation's internal governance or compliance procedures. All operational data is processed under a contractual agreement with your organisation and is not shared with third parties without your consent.

7. Who We Share Your Data With

We do not sell your personal data. We may share it with trusted third parties only where necessary:

  • Website hosting and infrastructure providers
  • Analytics platforms (e.g. Google Analytics — see Cookie Policy)
  • Email and communication service providers
  • Professional advisers (legal, accounting) where required
  • Regulatory or law enforcement authorities where legally required

All third-party processors are required to handle your data securely and in accordance with UK GDPR.

8. International Data Transfers

Some of our third-party service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place — such as adequacy decisions, standard contractual clauses, or equivalent protections — as required by UK GDPR.

9. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purpose it was collected:

  • Enquiry and contact data: up to 2 years from last contact, unless a contract relationship continues
  • Contractual and project data: 6 years from the end of the contract (in line with UK limitation periods)
  • Analytics data: as configured in our analytics tools (typically 14–26 months)

10. Your Rights Under UK GDPR

As a UK data subject, you have the following rights:

  • Right of access — request a copy of the personal data we hold about you
  • Right to rectification — request correction of inaccurate or incomplete data
  • Right to erasure — request deletion of your data ('right to be forgotten'), subject to legal obligations
  • Right to restriction — request we limit processing of your data in certain circumstances
  • Right to data portability — receive your data in a structured, machine-readable format
  • Right to object — object to processing based on legitimate interests or for direct marketing
  • Rights related to automated decision-making — we do not make solely automated decisions that produce legal or significant effects

To exercise any of these rights, contact us at info@splendidtechnology.co.uk. We will respond within one calendar month.

11. Keeping Your Data Secure

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include encrypted communications, access controls, and secure data storage.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and you as required by law.

12. Complaints

If you believe we have not handled your personal data lawfully, you have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO) | ico.org.uk | 0303 123 1113

We would, however, appreciate the opportunity to address your concern first — please contact us at info@splendidtechnology.co.uk.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Significant changes will be communicated via our website.